PopMarket
Music Store
PopMarket is an online music store specializing in vinyl and features a different deal everyday.
The home page of the store highlights the deal of the day, a newsletter signup where the user can enter their email on the spot, and then the site breaks down into different category buckets with a variety of other deals such as pre-orders and the vinyl shop. Featured product is also displayed on the home page showing users what type of product the store has to offer.
An email goes out to PopMarket subscribers at noon every day showcasing the 24 hour exclusive deal. Subscribers are enticed to open the emails based on subject lines to draw in their attention then the email hooks them in to click through to the site with strong offers and artist imagery.
