The Walking Dead
Official Destination
The official destination for The Walking Dead, featuring products inspired by the show.
In the fall of 2015 AMC held a Fan Premier event at Maddison Square Garden where fans were invited to celebrate the show. Throughout the arena hung banners promoting the store via an instant grat discount with SMS messaging. We were also able to display on the large screen just before the show premiered. The banners and screen display helped to drive traffic to the store as well as adding to the SMS list to deliver further messaging to those dedicated customers.